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STRENGTHENING AWARENESS, ONE STEP AT A TIME
Innovative branding solutions can amplify sponsorship opportunities and raise awareness for meaningful causes.
The partnership between SONCO and 23rd Veteran has transformed their event branding, increasing sponsor engagement and generating more funds to support our veterans.
Company: 23rd Veteran
Project: Nearly Naked Ruck March
Industry: Non-profit organization
23rd Veteran is a non-profit organization dedicated to creating happier and healthier lives for veterans living with trauma. For their annual two-city Nearly Naked Ruck March, 23rd Veteran sought innovative ways to maximize sponsorship visibility and raise awareness for their mission. That's when they partnered with SONCO for customized solutions.
The Nearly Naked Ruck March is a 10-mile event where participants carry weighted bags to support the organization's veteran transition program. By utilizing SONCO's barricades with custom-printed covers, 23rd Veteran turned their starting line, route, and finish line into branded areas that offered valuable sponsorship space. The eye-catching covers increased awareness for the event and gave sponsors a memorable way to show their support.
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At SONCO, we pride ourselves on being more than just a supplier—we're a partner dedicated to helping our customers achieve their mission. For 23rd Veteran, this meant delivering durable barricades and branding solutions that made a lasting impact. With our in-house design and printing services, new sponsors can be easily added to the barricade covers each year, turning every event into an opportunity to expand support for the cause.
