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AMPLIFYING COMMUNITY EXPERIENCES
The City of Woodstock partnered with SONCO to transform Northside Hospital-Cherokee Amphitheater into a canvas for local and national sponsors, creating valuable exposure and funding opportunities that support community growth.
Customer: Northside Hospital-Cherokee Amphitheater
Company: City of Woodstock
Industry: Municipalities
Woodstock, Georgia has rapidly grown into a dynamic community of nearly 40,000 residents. Known for its rich cultural events and strong community spirit, the city's Northside Hospital-Cherokee Amphitheater serves as a hub for music, festivals, and gatherings. To enhance crowd control and elevate the event experience without expanding its budget, Woodstock partnered with SONCO, bringing sponsorships directly to the amphitheater and creating opportunities for community and brand engagement.
To grow amphitheater revenue without overspending, Woodstock selected SONCO's custom barricade covers and advertising flags. SONCO's in-house design team provided previews of the designs in real settings, helping each barrier maximized sponsor visibility and aesthetics. Using premium materials and bold colors, SONCO's products were made to last while enhancing event safety and branding opportunities.
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Woodstock's experience with SONCO went beyond product quality. From the collaborative design process to on-time delivery, SONCO provided an all-in-one solution that exceeded expectations. Today, Woodstock's events benefit from added revenue streams and sponsor visibility, supporting the city's mission to create memorable community experiences.
